Among other things, Baird might perchance maybe maybe perchance add some warmth to a leadership speed that has been lukewarm thus a long way, writes Kory Teneycke.
This column is an idea by Kory Teneycke. He’s a damaged-down director of communications for prime minister Stephen Harper, managed the brand new Ontario PC Birthday celebration Campaign, and is currently a companion at Rubicon Technique. Teneycke has declared he’s going to reside neutral within the federal Conservative leadership marketing campaign and has recused himself from work Rubicon is providing for the Peter MacKay marketing campaign. For more knowledge about CBC’s Opinion section, please peek the FAQ.
Leadership races are a possibility for political events to course-honest correct. They’re a declare to envision new policy approaches and with any luck make a choice the imagination of Canadians. At their perfect, they’re made-for-TV electoral loss of life matches. They’re challenging!
As a minimum they’re presupposed to be.
It’s hectic to mediate a speed more tedious than this one.
Simplest one heavyweight contender – Peter MacKay – has proven up for this Conservative Birthday celebration Leadership contest. Which is one bigger than ran within the final one.
Most particularly absent this time: Rona Ambrose, Brad Wall, Jean Charest and Pierre Poilievre. All would were heroic opponents – and within the case of Ambrose, the odds-on winner if only she had entered the speed.
The one particular person left standing within the map of a full MacKay coronation is his political doppelganger, Erin O’Toole.
Conservative leadership candidate Erin O’Toole says the speed isn’t any longer a coronation for rival Peter MacKay. 8: 47
As columnist Paul Wells (amongst others) has identified, for of us that strip away the selling, you are going to require a microscope to repeat aside the policy differences between MacKay and O’Toole. Both are sons of long-time politicians and come in from the same new-Tory stride of the party. They even talk the same strained French.
One was as soon as the Minister of Defence and the opposite served within the Air Force. On the opposite hand, when this speed for political Top-Gun started, many felt MacKay was as soon as starring as Maverick and O’Toole as his much less-charismatic wingman Goose.
Or as a minimal they did.
O’Toole has been working a shockingly savvy, efficient marketing campaign.
Meanwhile, the past couple weeks were marked by MacKay making unforced policy errors and communications gaffes, and missing a coherent message.
His marketing campaign has displayed the same early signs as Joe Biden’s U.S. Democrat expose – a extreme case of “front-runner-itis.”
MacKay has been avoiding interviews, selecting safe platitudes and rhetorical bromides over hectic policy bulletins and making exciting contrasts alongside with his opponents. The temptation to play it safe has decrease many a front-runner all the formula down to size – some it destroys altogether (as can be the case with Biden).
As in any enviornment, stable competition breeds stable opponents. A field of stable candidates fight more forcefully for their ideas. Their weaknesses to find examined.
And by the fireside of a leadership contest – the hotter the higher – you harden them into steel.
Step forward John Baird.
Baird decrease his enamel as a Young Turk in Ontario premier Mike Harris’ govt, later animated to Ottawa to develop into Stephen Harper’s professional Mr. Fix-it. In every governments he had a hectic-earned recognition as a fiscal hawk. He’s without quiz a staunch away A-checklist competitor.
Baird might perchance maybe maybe perchance be a ecstatic different for many conservatives with Canadian Alliance/Reform Birthday celebration lineage.
He was as soon as temporarily Pierre Poilievre’s marketing campaign chair and would maintain to find entry to to a ready-made team, augmented by those that were pushing Rona Ambrose to enroll within the speed.
Presumably most attention-grabbing is what Baird might perchance maybe maybe perchance keep together in Quebec. Jean Charest walked away after testing the waters, but that does no longer mean there is no longer any longer flee for food for a main candidate with higher talent in every reliable languages.
Since leaving public office, Baird has saved up his ties and profile within the political world. He served on Ontario Premier Doug Ford’s transition team, and more no longer too long within the past conducted the autopsy of Andrew Scheer’s federal election marketing campaign (it has but to be shared with party members).
He has moreover maintained stable friendships with Premier Jason Kenney and damaged-down high minister Stephen Harper.
Team MacKay should always not despair, it is miles early days and there is a full bunch time to to find their act together.
And O’Toole must plot shut swinging for the fences – he is calling better than he ever has.
But regardless within the event that they are for MacKay, O’Toole, Marilyn Gladu, or none of the above, all americans within the Conservative Birthday celebration must desire Baird to enroll in and invent it a more dynamic speed.
Kory Teneycke is a damaged-down director of communications for prime minister Stephen Harper, managed the brand new Ontario PC Birthday celebration Campaign, and is currently a companion at Rubicon Technique. Teneycke has declared he’s going to reside neutral within the federal Conservative leadership marketing campaign and has recused himself from work Rubicon is providing for the Peter MacKay marketing campaign.
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