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Playbuzz becomes Ex.co and expands its squawk material marketing platform


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Playbuzz becomes Ex.co and expands its squawk material marketing platform

Playbuzz, a startup that helps publishers to add things like polls and galleries to their articles, has rebranded itself as Ex.co. Co-founder and CEO Tom Pachys told me the name stands for “the experience company,” and he said it reflects the company’s broader content marketing ambitions. Ex.co will continue working with news publishers, but Pachys…

Playbuzz becomes Ex.co and expands its squawk material marketing platform

Playbuzz, a startup that helps publishers so as to add issues adore polls and galleries to their articles, has rebranded itself as Ex.co.

Co-founder and CEO Tom Pachys told me the name stands for “the journey firm,” and he stated it shows the firm’s broader squawk material marketing ambitions. Ex.co will proceed working with news publishers, nonetheless Pachys stated there’s a bigger market for what the firm has constructed.

“We’re seeing companies desirous to change into publishers in a manner, to have interplay with their customers in a manner that’s very equivalent to what a publisher does,” Pachys stated.

Playbuzz/Ex.co is steadily the first publishing startup realize that there would perhaps well even be extra cash in squawk material marketing, nonetheless Pachys argued that this isn’t suitable a unexpected pivot. In spite of every little thing, the firm is already working with clients adore Visa, Crimson Bull and Netflix (as smartly as our corporate siblings at The Huffington Put up).

“The outdated name does no longer deem the values that we stand for nowadays — no longer even future values,” he stated.

Tom Pachys

Tom Pachys

Pachys also advisable that existing squawk material marketing tools are largely centered on operations and workflow — issues adore hiring the coolest freelancer — whereas Ex.co targets at making it more straightforward to indubitably create the squawk material.

“We’re those innovate within the core — no longer around it, nonetheless the core itself,” he stated. “And in favor to making an strive to call them competition, we would indubitably like to integrate with as vital players within the ecosystem as conceivable.”

Moreover to asserting the rebrand, Ex.co is also relaunching its platform as a broader squawk material marketing tool, with new sides adore squawk material templates, proper-time analytics and lead technology.

Pachys, by the manner, is new to the CEO role, having served as COO unless these days, whereas outdated Playbuzz CEO Shaul Olmert has change into the firm’s president. Pachys stated the pass wasn’t “straight correlated” with the a bunch of adjustments, and as a substitute permits the two of them to focal point on their strengths — Pachys oversees day-to-day operations, whereas Olmert specializes in investor family and strategic deals.

“I co-founded the firm with Shaul, who’s an awfully proper friend of mine, we’ve known every a bunch of 20 years,” Pachys stated. “Shaul is extraordinarily vital concerned with the firm.”

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