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Playbuzz becomes Ex.co and expands its articulate advertising and marketing platform – TechCrunch


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Playbuzz becomes Ex.co and expands its articulate advertising and marketing platform – TechCrunch

Playbuzz, a startup that helps publishers to add things like polls and galleries to their articles, has rebranded itself as Ex.co. Co-founder and CEO Tom Pachys told me the name stands for “the experience company,” and he said it reflects the company’s broader content marketing ambitions. Ex.co will continue working with news publishers, but Pachys…

Playbuzz, a startup that helps publishers so as to add issues indulge in polls and galleries to their articles, has rebranded itself as Ex.co.

Co-founder and CEO Tom Pachys urged me the title stands for “the abilities company,” and he stated it reflects the company’s broader articulate advertising and marketing ambitions. Ex.co will continue working with records publishers, but Pachys stated there’s an even bigger marketplace for what the company has constructed.

“We’re seeing businesses desirous to vary into publishers in one plot, to accept as true with interaction with their customers in one plot that’s very identical to what a publisher does,” Pachys stated.

Playbuzz/Ex.co will not be regularly the first publishing startup tag that there might well possible be more cash in articulate advertising and marketing, but Pachys argued that this isn’t correct a sudden pivot. Despite the entire lot, the company is already working with customers indulge in Visa, Crimson Bull and Netflix (as successfully as our corporate siblings at The Huffington Post).

“The old title would not replicate the values that we stand for today — not even future values,” he stated.

Tom Pachys

Tom Pachys

Pachys additionally urged that existing articulate advertising and marketing tools are largely targeted on operations and workflow — issues indulge in hiring the real freelancer — while Ex.co targets at making it more uncomplicated to truly fetch the articulate.

“We’re the ones innovate all over the core — not around it, however the core itself,” he stated. “And instead of attempting to call them competition, we’re looking to integrate with as noteworthy avid gamers in the ecosystem as that you will factor in.”

As successfully as to announcing the rebrand, Ex.co is additionally relaunching its platform as a broader articulate advertising and marketing tool, with unusual functions indulge in articulate templates, precise-time analytics and lead abilities.

Pachys, by the very most realistic plot, is unusual to the CEO feature, having served as COO till neutral these days, while old Playbuzz CEO Shaul Olmert has change into the company’s president. Pachys stated the pass wasn’t “straight correlated” with the a form of changes, and as another enables the two of them to focal level on their strengths — Pachys oversees day-to-day operations, while Olmert specializes in investor family and strategic provides.

“I co-based the company with Shaul, who’s a truly good buddy of mine, we’ve identified every a form of 20 years,” Pachys stated. “Shaul is terribly noteworthy eager with the company.”

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