Connect with us

ViralNewsDude.com

Massachusetts sues Juul over e-cigarette marketing tactics


Viral News

Massachusetts sues Juul over e-cigarette marketing tactics

Massachusetts has sued electronic cigarette giant Juul Labs Inc., accusing the company of deliberating targeting young people through its marketing campaignsFebruary 12, 2020, 5:37 PM2 min readBOSTON — Massachusetts sued electronic cigarette giant Juul Labs Inc. on Wednesday, accusing the company of deliberating targeting young people through its marketing campaigns. Attorney General Maura Healey’s office…

Massachusetts sues Juul over e-cigarette marketing tactics

Massachusetts has sued digital cigarette huge Juul Labs Inc., accusing the firm of deliberating targeting youngsters thru its marketing campaigns

February 12, 2020, 5: 37 PM

2 min learn

BOSTON —
Massachusetts sued digital cigarette huge Juul Labs Inc. on Wednesday, accusing the firm of deliberating targeting youngsters thru its marketing campaigns.

Licensed expert Fashioned Maura Healey’s place of work stated the nation’s largest e-cigarette maker is guilty for “growing a early life vaping epidemic” with deceptive promoting tactics designed to trap in teen users.

“Our message this day is straightforward: Juul cant profit off the addiction of youngsters,” Healey stated.

Healey presented her investigation into Juul in July 2018 and requested the firm to show over paperwork to uncover whether or no longer it change into as soon as tracking underage consume of its products and whether or no longer its marketing practices were intentionally utilizing its reputation among youngsters.

Same complaints against Juul had been filed in states at the side of Pennsylvania, New York and California.

Juul has stated it’s committed to combating underage e-cigarette consume and has denied ever targeting teenagers.

“While we now beget no longer yet reviewed the criticism, we remain smitten by resetting the vapor class in the U.S. and earning the have faith of society by working cooperatively with attorneys overall, regulators, public health officers, and varied stakeholders to fight underage consume and transition adult smokers from combustible cigarettes,” Austin Finan, a spokesman for Juul, stated in an electronic mail.

Massachusetts’ lawsuit says Juul advertised its products on web sites geared in opposition to younger folks and youths and recruited celebrities and social media influencers to promote the products.

Efforts to crack down on teen e-cigarette consume ramped up amid a rash of deaths and ailments linked to some vaping products. Most who obtained sick stated they vaped products containing THC.

As of January, four Massachusetts residents had died of vaping-associated ailments, officers stated. The inform had reported 36 confirmed cases to federal officers.

Nationally, extra than 2,700 cases of vaping illness had been reported by all 50 states. There had been 64 deaths, in accordance to the Services for Illness Alter and Prevention.

The U.S. authorities this month began imposing restrictions on flavored e-cigarettes so as to curb consume among teenagers. Menthol and tobacco-flavored e-cigarettes will likely be allowed to live in the marketplace.

Juul had already dropped its handiest-promoting mint and most varied flavors sooner than the ban change into as soon as presented in early January and handiest sells tobacco and menthol.


ABC News


Subscribe to the newsletter news

We hate SPAM and promise to keep your email address safe

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

What’s Hot

To Top