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Calgary agency gets Trump served with cease-and-desist letter for asserting ‘deceptive news’


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Calgary agency gets Trump served with cease-and-desist letter for asserting ‘deceptive news’

A Calgary advertising company convinced the largest U.S. organization of journalists to apply to trademark the term “fake news” in order to stop U.S. President Donald Trump from indiscriminately hurling it at the free press.A screengrab from the satirical video shows a man proudly displaying a cease-and-desist letter addressed to U.S. President Trump as if…

Calgary agency gets Trump served with cease-and-desist letter for asserting ‘deceptive news’

A Calgary advertising company convinced the most challenging U.S. organization of journalists to spend to trademark the time length “deceptive news” in uncover to end U.S. President Donald Trump from indiscriminately hurling it on the free press.

A screengrab from the satirical video reveals a man proudly displaying a cease-and-desist letter addressed to U.S. President Trump as if it had been a freshly inked executive uncover. (Unfounded NewsTM/YouTube)

“How attain you end that guy within the Oval Office from complicated the American people alongside with his unsuitable spend of the time length deceptive news? You trademark it.”

That is a line from a satirical video produced by a Calgary advertising agency that has partnered with the most challenging journalist organization in The US to attain ethical that — apply for a trademark on the time length “deceptive news.”

Together, Wax Partnership and the Florida Chapter of the Society of Skilled Journalists have sent a cease-and-desist letter to U.S. President Donald Trump, asserting his blatant misuse of the label is an strive and discredit legit journalists.

“As a communications company, and as those that look the significance of free and impartial press as fragment of a healthy democracy, it became as soon as an belief that we got right here up with ourselves,” acknowledged Wax ingenious director Cut Asik in an interview with the Calgary Eyeopener.

They pitched the premise for a trademark application to the Society of Skilled Journalists, which made up our minds to battle via with the three-month prolonged process.

Asik acknowledged it be no longer about whether or no longer the trademark is within the atomize current or rejected; the goal is to have a conversation — although it is fairly cheeky at times — about foremost pondering and media literacy. 

“Proper deceptive news is no longer always in actual fact news at all. It be entirely made up, ignoring the very fundamentals of journalism, love details and sources,” says the foremost actor within the advert, as the digicam closes in on a deceptive news article with the headline “Centaur surgery a success!”

To derive people to end and take into legend what deceptive news in actual fact is, a Calgary advert agency produced this video and pitched the premise of a trademark to the Society of Skilled Journalists. (Unfounded NewsTM/YouTube)

The Unfounded News™ campaign involves a paunchy web situation with data about how to take a look on the authenticity of articles, how to situation unsuitable data and why the time length “deceptive news” have to no longer be indiscriminately hurled at people or statements you disagree with.

The campaign isn’t any longer meant to be partisan, Asik acknowledged. It be a mountainous push to revive the final public belief in a free and impartial press, which contains journalists from all elements alongside the political spectrum.


With files from the Calgary Eyeopener.

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