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Aimé Leon Dore Unveils Collaborative 1990 Porsche 964 Carrera 4 911 Advertising and marketing campaign


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Aimé Leon Dore Unveils Collaborative 1990 Porsche 964 Carrera 4 911 Advertising and marketing campaign

Aimé Leon Dore and Porsche have unveiled their partnership in its first campaign video, showcasing the collaborative one-of-one 1990 Porsche 964 Carrera 4 911. The project has taken months of primary design research, including visits to the Porsche Museum and 911 assembly line in Stuttgart, Germany, and has resulted in producing a fully-functioning, period-correct restored…

Aimé Leon Dore Unveils Collaborative 1990 Porsche 964 Carrera 4 911 Advertising and marketing campaign

Aimé Leon Dore and Porsche fill unveiled their partnership in its first campaign video, showcasing the collaborative one-of-one 1990 Porsche 964 Carrera 4 911.

The mission has taken months of valuable beget research, including visits to the Porsche Museum and 911 assembly line in Stuttgart, Germany, and has resulted in producing a fully-functioning, duration-honest correct restored classic 911. ALD and Porsche fill left no stone unturned by formula of attention to detail, entirely reupholstering the within the exhaust of Schott sunflower leather and Loro Piana houndstooth — impressed by ALD’s Descend/Winter 2020 series.

As said in its press inaugurate, “Successfully to build top-grain leather wraps the dashboard, steering wheel, and door panels, while the reverse suede facet of the leather covers the headliner and sunroof.” The project delivers a undoubtedly luxurious trip, elevating the stock seats with a combination of high-close provides fitted by RECARO and even producing a Schott leather trunk with Loro Piana accents retaining a car care salvage are correct a couple of of the finishing touches to search out within.



The campaign video — which spotlights collaborative utilizing gloves as a teaser for what is to approach assist — also places the purpose of curiosity on the surface of the auto. It is miles painted in the same coloration of white stumbled on on the surface of Aimé Leon Dore’s Mulberry flagship, and draws inspiration from the enduring 911 Carrera RS 2.7 with its rear ducktail spoiler.

Cup 2 wheels nod to 1990s-period Porsches, while a Pegasus graphic detail above the front wheel pays homage to the marque’s racing heritage. The most necessary addition to the ALD 911 is the personalised-made badge, proudly stating “ALD 964” on the rear grille. ALD founder Teddy Santis said in a assertion, “Porsche has been woven into the DNA of Aimé Leon Dore since the emblem’s thought. For me, the Porsche 911 is doubtless to be the single most iconic car of all time, a car whose beget synthesizes many of the values that connect Porsche and Aimé — simplicity, ambition, tradition, and elegance.”

Contrivance finish a look at Aimé Leon Dore and Porsche’s campaign video above, and cease tuned to HYPEBEAST for added records on the extremely-anticipated collaboration when it comes.

In other news, an unrestored 1971 Datsun 240Z has correct equipped for $310,000 USD.

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